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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Infer also produces a “fit score” which uses predictive analytics to determine how closely each lead matches your ideal prospect profile.

Lead Rank 122
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Marketing vs. Sales B2B Lead Sourcing

SalesLoft

Marketing has begun to make a major impact on sales B2B. There is no denying it…that huge gap between marketing and sales ( worthy of video humor ) is starting to narrow. This is important because executives are looking to allocate resources toward marketing & sales B2B based on this trend.

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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Sharing best practices in sales and sales management www.salesassociation.org. Why Telemarketing Remains the Unsung Hero of Lead Generation. In this position, her organization delivered $151 million in sales from corporate customers in addition to managing one million plus Customer Service inquiries.