The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

Tony Hughes

MARCH 13, 2018

Build one-pagers, white papers, brand collateral and an array of enticing sales material. Step one: study your competitors. Build out concise case studies with testimonials from your happiest reference customers. TAS Dealmaker, Pipeline Manager, HootSuite, Marketo, InsideView, Avention, HubSpot.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63

Sales Hacker

JULY 15, 2021

Blog posts, case studies, emails, ebooks, white papers, infographics, videos, podcasts, slides, and interactive content underpin your ABM content strategy. Marketo Engage. It’s time to set the budget for your campaigns. ABM campaigns have many pieces you must budget for. They also have many other uses.

Account Based Marketing 107

Account Based Marketing Top of Funnel ROI Cost Per Click 107