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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Weber Shandwick is creating a new unit to capitalize on content marketing --a channel which advertisers have been increasingly interested in investing. The B2B Marketing Advantage of LinkedIn.

B2B 203
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Make Marketing More Efficient by Embedding Analytics on Top KPIs

Pointclear

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank is responsible for the firm’s capabilities, software vision and services. Greater Marketing ROI One of the most important marketing analytics is your sales process stage-to-stage conversion.

Analytics 216
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PowerViews with Trip Kucera: Best Practices & Surprising Trends

Pointclear

Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Trip is also an author, a speaker, and a blogger. The Impact of Mobile.

Trends 157
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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” But it’s maturing, if you could say that about a marketing channel that’s 300 years old.

CRM 178
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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.” But it’s maturing, if you could say that about a marketing channel that’s 300 years old.

CRM 133
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PowerViews with Dave Munn: The Transformed Marketing Organization

Pointclear

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. New marketing channels. 2012 Trending: Significant Transformation for Marketing Groups. Marketing groups are facing a large number of challenges in areas like the following: New marketing technologies.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

Pointclear

The conversation was based on their last engagement, and we concluded the call by asking the prospect if the IT provider could serve as a resource. Consider the experience of one software company: Content Marketing: Videos attract 300% more traffic and nurture leads. Testing and optimization. and a variety of message types.