The Ultimate Guide to Creating Cold Emails That Convert From Sending Over 1 Billion Emails
Sales Hacker
JULY 27, 2020
What we’re trying to do is to get you to realize two things here: First, we need to train your brain to feel good every time you’re about to prospect. One of the first people I studied in direct response sales was Eugene Schwartz. If your offer sucks, it doesn’t matter if you’re channeling the ghost of William Shakespeare.
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