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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

It involves creating a highly specific list of potential accounts, then creating personalized marketing experiences to engage those prospects. This strategy requires that a business’s sales and marketing teams work more closely together. However, they can’t give you details about the individuals doing the research.

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Pipeline Marketing must include Sales in 2017

Jeff Davis

As B2B companies look into 2017 they should not only look at how Marketing can generate more revenue but how Sales can help pull through these strategies. It will make the job of both functions easier if they have a conversation about the pipeline marketing strategies that will be used. Top channels for B2B Marketing.