Pointclear

DECEMBER 12, 2013

Just like listening to a conversation in a language you don’t know, without context, information is simply various data points – which means the silos of Big Data you’ve purchased or harvested, waiting to be leveraged by some brave salesperson or marketer, are just silos full of noise. Most of the time, I turn on the television and browse.

Lead Rank 180

Lead Rank Lead Scoring Top of Funnel Harvest 180

Cience

OCTOBER 27, 2020

Don’t get me wrong, I do like all these channels to generate demand and leads. This is where a multi-channel, highly targeted outbound campaign can spur new growth with new logos of your best-fit clients. There will never be a time when we’d suggest abandoning inbound – a high performing demand gen engine is crucial to growth.

Outbound 63

Outbound Campaigns Channels Ideal Customer Profile 63

Jeff Shore

SEPTEMBER 12, 2018

I’ve worked with nearly every channel ranging from franchise networks to retailers, dealers, distributors, VAR and OEMs. I’ve helped boost the performance of teams selling products and services as diverse as complex multi-million dollar communications networks to collectible professional sports memorabilia.

Top of Funnel 65

Top of Funnel Call-back Up-Sell Sales 65