Wanna Win? Jump Up the Lead Quantity and Add Nurturing!
Pointclear
JULY 23, 2013
It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it. If you don’t implement a nurture program, you’ll waste marketing dollars by giving salespeople more than they can handle, and irritate prospects because follow-up falls.
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