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Top 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14

SBI

Act-On Software. Integrate your CRM, webinar management and more, most with one click. Transform your marketing & sales results with marketing automation, territory optimization, mobile learning, sales enablement, configure price quote and incentive compensation management, all in one suite, all in Salesforce with CallidusCloud.

Vendor 139
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The Ultimate Guide to Channel Sales

Hubspot Sales

For example, HubSpot’s marketing agency partners help small businesses take full advantage of HubSpot’s marketing software. Although training a partner requires more time and resources, it also gives them an additional incentive to work with you. Create demand using tools like marketing collateral, campaigns, webinars, events.

Channels 101
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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Every software company is different, and likewise, every partner program is different. 3 Types of SaaS Partner Programs.

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How to hire the right sales reps (and keep them!)

PandaDoc

Your job posting might be enough to get potential hires in the door, but you’ll still need to cover the basics around expectations, environment, salary, and incentives. Use an all-in-one software platform like PandaDoc for streamlining workflows to empower your sales team with on-brand messaging and rich media across all of your collateral.

Hiring 52
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Sales Hacker On-Demand Webinar: No B.S. Sales Coaching

Showpad

Sales Hacker’s recent webinar “ No B.S. The whole purpose of enablement is to provide the training, collateral, and resources Sales teams need; working together with this department means every rep has the tools and guidance to do their jobs well. . Hear more from them by listening to the recorded webinar here.

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Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own

Openview

Value-added Resellers (or VARs) purchase third-party software to sell to the end user at a markup bundled with added features, integrations, configuration or other professional services. In addition, they purchase third-party software to bundle with these services. Extra Incentives. Value-added Resellers. System Integrators.

Channels 129
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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Resources All White Paper Awards & Recognition Blog Article Brief Case Studies eBook ebooks & Guides Funding & Acquisitions Guide Industry News Infographic Interview Podcasts Report Resources Video Video Reviews Webinars. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar.