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PODCAST 178: Why SDRs Should Report to Marketing with Amy Frampton

Sales Hacker

In this episode of the Sales Hacker Podcast, we have Amy Frampton , Head of Marketing at BambooHR and 15-year marketing veteran. Join us for a hilarious conversation about what’s changed in marketing lately, brushing shoulders with Marshawn Lynch, poaching SDRs and AEs from sales, and tips for employer branding.

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Selling to Enterprise (Just Like Selling to SMB… Right?)

Sales Hacker

In my early years as a leader, I remember one of the first eye-popping conversations I had with an account executive (AE) on my team. RELATED: Moving From Mid-Market to Enterprise – Product and Market Readiness. So, what was the miss, you ask? So, what was the miss, you ask? years in role, and that CEB data shows that 6.8