Remove Conversion Remove Demand Generation Remove Prospecting Remove SugarCRM
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5 Core Lead Management Features Your CRM Needs

SugarCRM

For more complex demand generation tasks, your CRM should empower your Marketing department to run multi-channel, multi-phase drip nurture campaigns. Web Forms Web forms are the easiest and most effective way to capture prospect or customer information. This can save critical time and allow your reps to work more effectively.

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5 Ways to Better Leverage Your CRM Data for ABM

SugarCRM

Not only should a strong ABM tool be able to feed actionable insights to the sales rep about account and contact activity, competitive research, and new contacts to engage, but should be able to automate engagement with those prospects. There’s a lot of rich information about current and prospective customers.

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The 3 Biggest Webinar Myths

SugarCRM

Webinars that are used for demand generation are a well-known tactic for attracting a targeted audience to educate them on how they can learn, achieve and improve business or technology challenges. Our prospects have limited bandwidth on what they’ll open and take action on. Myth# 3 – I’m a Great Presenter.

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How to Measure Your Marketing Campaign Effectiveness

SugarCRM

Your prospects opened and clicked your email. You’ll have to recognize when your prospects are in “buying mode.”. For example, how did your campaign influence lead generation and conversion? Some metrics focus on branding and some on-demand generation. What was the ROI? Unsubscribe Rate.

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SalesFUSION To Promote Marketing and Sales Alignment at Microsoft Convergence

SugarCRM

. – March 1, 2013 – SalesFUSION™ is the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform. Promotion to focus on how to extract valuable prospect insights from within CRM, using integrated marketing automation.