Pointclear

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150

Revenue Eloqua Demand Generation Agencies Demand Generation 150

Lead411

NOVEMBER 11, 2021

Customer Service/Support. Pricing is usually the biggest concern most customers have when comparing Zoominfo to Lead411. Zoominfo does not advertise pricing on their website because they choose to evaluate each customer based on size, revenue and usage to provide tiered pricing to which they think each organization can afford.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Hiring Intent 98

Pointclear

FEBRUARY 27, 2014

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Think about it: if their clients can’t get the value from the software, their revenues are going to be impacted. In other words, marketing automation doesn’t work without strategy. Expectations dashed.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Sales Hacker

OCTOBER 7, 2021

I’ve sold to the largest companies in the world on behalf of the largest companies in the world and now help entrepreneurs and small business owners create a B2B Sales Strategy to increase the revenue and value of their business. She is a globally recognized, award-winning revenue enablement executive. Alicia Murphy.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130