Think You Know Your Prospects? 3 Steps to Closing Business With the Right Decision-Maker
SBI
FEBRUARY 22, 2018
For example, enhancing a record with firmographics (which can include everything from a company’s geography and employee size to the organization’s annual revenue and total assets) allows for more robust lead scoring, as well as proper routing to sales. You may just have a new lead you didn’t know about.
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