PandaDoc

SEPTEMBER 2, 2020

The PointClear founder invites interaction with B2B sales, marketing, and c-level execs through his (and guest bloggers) frequent posts. Miller Heiman Group is one of the largest professional services providers in the world designed to help organizations sell more and service better.

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98

Pointclear

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150

Revenue Eloqua Demand Generation Agencies Demand Generation 150

Pointclear

FEBRUARY 18, 2014

Get an 800 number for our customer service line. Get new CRM software: Sales doesn’t like the one we have. Things such as: Hire two salespeople. Develop a new product: a tamper-resistant container. Try pay-for-click. Visit the new distributor in Italy. Try some local exhibits in selected states. Hire a new sales manager.

Margin 203

Margin Marketing Hiring Lead Rank 203

Pointclear

FEBRUARY 27, 2014

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Expectations dashed.

Marketing 266

Marketing Strategy Eloqua Marketo 266