[VIDEO] 40% more Demos & 2.5x bigger ACV: The Results of Our Account-Based Everything Experiment
DiscoverOrg Sales
JANUARY 10, 2018
We set aside a randomized subset to use as a control group so that we could really measure the impact of taking an Account-Based Everything approach. For the control group, we only executed our typical cold outbound email and call programs. We saw almost identical cursory, initial engagement with both groups: almost 100%. (We
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