Sales Hacker
JULY 15, 2019
We’ll dive deep into the origins behind the business, the developments in event and in account based marketing, why direct mail and sending physical objects improves conversion rates through your sales cycle, and a lot of different conversations about how to grow and expand an early stage company as the co-founder and CEO.
Velocify
OCTOBER 1, 2017
Demand generation marketers are focused on supporting sales teams, and a large part of their role is ensuring that carefully curated leads are moving through the funnel effectively. To that end, aligning with your sales team is critical to building an effective lead management process that drives results and helps achieve shared goals.
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Emissary
NOVEMBER 4, 2021
You want to be sure that the verticals you select are narrow enough that your targets recognize themselves in the group of accounts. You’re looking for a group of accounts experiencing the same market conditions (regulations, consumer behaviors, and economic factors) in the same way. The key to everything is personalization.
Pointclear
OCTOBER 6, 2015
Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? The responses I received were from Megan Heuer, Vice President & Group Director, and Matt Senatore, Research Director.
Zoominfo
MARCH 7, 2023
Doing this upfront work will save you from one of the biggest mistakes marketers make when it comes to ABM: targeting broad groups of people in a large company. Inaccurate or generalized targeting means wasted time and money.
LeadFuze
DECEMBER 31, 2021
Use Direct Mail. When I first started my company, one of the dream titles was director or above in demand generation. It is important to join relevant groups that will increase the chances of you connecting with suitable prospects. Asking for a response from the reader is key to your success.
Zoominfo
JUNE 22, 2021
“Essentially, cookies are small files that contain a string of ones and zeros that get dropped onto your computer whenever you visit a website,” explains Hussam AlMukhtar, senior director of demand generation at ZoomInfo. If you look at all the devices in the world, we start slicing them up into small groups,” says Maugans.
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