InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

Vendor 63

Vendor Analytics Report Marketing 63

Sales Hacker

DECEMBER 1, 2020

A career marketer’s advantage in growing holistic revenue [17:54]. He talks about the journey of a marketer leading the entire revenue function on the path to CEO. It would be hard to construct this tool, I would imagine if you didn’t have a point of view on how enterprise sales should be run in the first place.

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

Sales Hacker

OCTOBER 7, 2021

I’ve sold to the largest companies in the world on behalf of the largest companies in the world and now help entrepreneurs and small business owners create a B2B Sales Strategy to increase the revenue and value of their business. She is a globally recognized, award-winning revenue enablement executive. Adrienne Greenberg.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130