Tenfold

SEPTEMBER 19, 2017

These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. And, even big enterprises are taking heed. B2B Enterprises and Social Selling. There are observed benefits from adopting social selling strategies, particularly for B2B enterprises. Right now, they are online.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Base compensation and incentives can add up quickly, which is why maximizing revenues driven by your sales organization is crucial. Today, sales is driven by insights.

Scale 130

Scale Sales Automation Hiring ROI 130

SBI

FEBRUARY 8, 2018

Erroin: Conversica helps businesses drive revenue by finding prospects that want to do business. Frees up human teams to focus on higher revenue generating tasks — customers have found that their teams a 33% or greater. This week I interview Erroin Martin , VP of Sales for Conversica. engage lower priority leads.

Prospecting 139

Prospecting Eloqua Microsoft Sales Qualified Lead 139

SBI

FEBRUARY 26, 2019

For enterprises to truly align their sales and marketing teams today, their technologies need to be aligned as well. “For enterprises to truly align their sales and marketing teams today, their technologies need to be aligned as well. Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud.

Eloqua 65

Eloqua Siebel Marketo Oracle 65

Lead411

NOVEMBER 11, 2021

Zoominfo does not advertise pricing on their website because they choose to evaluate each customer based on size, revenue and usage to provide tiered pricing to which they think each organization can afford. A one seat limited enterprise account starts at $5000 per year. Number of Exports Offered (Lowest Enterprise Pricing).

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Hiring Intent 98

Pointclear

JULY 11, 2011

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses.

Outsourcing Services 173

Outsourcing Services Lead Rank Marketing Qualified Lead NetSuite 173

InsightSquared

APRIL 12, 2018

Capabilities such as multi-touch attribution and metrics such as marketing-influenced revenue are what marketers are looking for to measure the effectiveness of their activities along the buying cycle. The responses came from 410 marketing and sales professionals who use Marketo, Oracle Eloqua, Pardot, HubSpot, or Act-On.

Vendor 63

Vendor Analytics Report Marketing 63