Demand Generation Energy Marketing ROI 
SBI
OCTOBER 12, 2017
In the B2B marketing arena, Account Based Marketing (ABM) is on fire these days, and it isn’t showing signs of cooling off anytime soon. You can achieve a higher close rate with an ABM strategy if 1) you’re focused on best-fit accounts, and 2) your sales and marketing teams are aligned. then you’re cheating yourself.
Sales Hacker
JUNE 16, 2022
From layoffs at Redfin and Tesla to the plummeting crypto markets , companies are starting to tighten their belts — and the economy has shifted from the so-called “Great Resignation,” with a job market heavily favoring employees, to the “ Forced Resignation.”. What do the changing market conditions mean for RevOps and sales?
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Sales Hacker
JULY 26, 2021
The unfortunate side effect of having sales reps repeatedly perform mundane tasks is that it takes considerable mental energy, leaving them feeling not only unmotivated and unproductive but undervalued due to the task’s menial nature. Sales reps who follow traditional sales processes often take 18+ steps just to get a contact into a sequence.
SalesLoft
DECEMBER 28, 2016
To get some insight into the can’t-miss sales events of the new year, Salesloft’s Director of Marketing and Events Tami McQueen gave us the rundown of when and where to be for t he best opportunities to meet, greet, and learn in 2017. Get a head start by checking out these 11 tips to get the best ROI on your event sponsorships.
The ROI Guy
SEPTEMBER 21, 2010
A recent Content Marketing Institute article by Jennifer Watson, The Audience Content Marketers Can’t Afford To Ignore – But Almost Always Do got me thinking. Marketers are struggling like never before to meet the needs of a changing market.
Autoklose
JANUARY 15, 2024
And yet, even though those two concepts are marketing staples, some business professionals tend to mix the two up and use them interchangeably. Building your ideal customer profile and buyer persona should be your first step before you launch your first marketing campaign and reach out to your prospects and customers.
Sales Hacker
FEBRUARY 3, 2020
B2BSMX (Sales Marketing Exchange). Here, you’ll find the biggest names in sales, ops, marketing, and technology — gathered together for 3 days of transformational training and content. This is an inspirational, high energy event for sales leaders who have achieved extraordinary success but know there’s always more to learn.
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