How ZoomInfo’s WebSights Improves Retargeting Strategies
Zoominfo
MAY 9, 2021
Further digitization of the buyer’s journey, along with the pandemic’s impact on field sales and marketing tactics, has only accelerated this trend. For instance, in the fintech example, why would you willingly waste marketing spend on retargeting the perfect and not-so-perfect prospects? But marketers still do.
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