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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

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Data Paves the Path for Marketing Innovation and Automation

BuzzBoard

Thankfully, today’s marketers have access to data, tools, and technologies more than ever, and by utilizing and investing in these modernized resources they can cope better with the macroeconomic instabilities—bringing value in the face of change!

Data 52
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Data Paves the Path for Marketing Innovation and Automation

BuzzBoard

Thankfully, today’s marketers have access to data, tools, and technologies more than ever, and by utilizing and investing in these modernized resources they can cope better with the macroeconomic instabilities—bringing value in the face of change!

Data 52
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The CRM Playbook for Manufacturing Enterprises

SugarCRM

As a learning lesson of our ample collaboration with such enterprises, we have insights into the niche that might help companies in such verticals better implement CRM tools, which is why we put together this CRM playbook. A CRM tool is mandatory in such dynamics, as it facilitates and streamlines dealer management.

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The R and the I – What’s Engagement Worth?

Pointclear

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data.

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6 Steps to Picking the Perfect Sales Model 

Highspot

Sales models can vary based on your approach to demand generation, sales organization structure , and more. That said, here are a few types of popular sales models to consider: Inbound sales: This approach focuses on generating demand by pulling buyers to your website using SEO, digital advertising, and content marketing.

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We Asked 9 Successful Sales Leaders About the Economy

Sales Hacker

Maximizing efficiency requires everyone to play off the same sheet of music. Offload the burden onto your tech tools so folks don’t get overworked or overburdened. Related reading: What’s In Your Personal Health Stack? Head of Demand Generation at Outreach. Are they measuring the same things?