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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Demand Generation Generative AI can help demand generation teams save time and money by analyzing datasets to surface potential leads to add to targeted campaigns, like nurture flows.

Data 130
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The Difference Between a VP of Sales and a CRO

Sales Hacker

The VP of sales is one of the most highly regarded titles to any sales professional and is often an end-game scenario for reps who are looking to maximize their earning potential and equity offerings from the companies that they work for. To maximize these metrics, they need to think much bigger than a VP of Sales.

Hiring 95
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Cold Calling Never Went Out Of Style

Partners in Excellence

It’s not just important to fill our pipelines, but it’s important because it enables us to capture customers in a different space, creating more value than we might through all our other demand generation. Our awareness and demand generation programs will never reach them. That’s just a diversion.

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How to Get the Most Out of Your Search Ad Budget

Zoominfo

So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. Although related, it’s probably not relevant to your product. “At ZoomInfo, we set our automated bidding to maximize conversions.

Lead Rank 130
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Product Marketing Roadmaps – Your Revenue Destination With Turn-by-Turn Directions

Product Management University

What action items and artifacts are required to maximize revenue from these solutions? The goal of the product marketing roadmap is to maximize short-term revenue (this year) from existing solutions while the goal of the product roadmap is to drive future growth (later this year and going forward) from solutions that have yet to be built.

Revenue 52
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A Plan Based On “Bluebirds” Is Not A Plan

Partners in Excellence

As sales professionals it is our responsibility to maximize our revenue, share, and growth within the territory. With marketing, we drive demand generation programs and we prospect–all aimed at identifying and qualifying a sufficient number of opportunities to fill our pipelines. Related Posts: Do You Have A Plan?

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Account-Based Sales Development: 5 Factors for Success (Infographic)

Sales Hacker

Your GTM approach determines the type of sales roles you hire, the technology you implement, and your overall approach to demand generation. Companies with a smaller, well-defined TAM have to apply surgical precision to their outreach efforts, maximizing the conversion rate of any given target. ABSD provides such precision.

Account 69