The Pipeline
MAY 13, 2011
Craig is also the author of the popular b2b sales and marketing blog, the Funnelholic ( www.funnelholic.com ). He focuses on b2b sales marketing across the entire funnel from demand generation to overall marketing to sales process and organization. PointClear PD. PointClear PD. Buying Process.
Pointclear
AUGUST 18, 2015
Proper alignment is the result of a documented, effective, efficient and measurable process for capturing, engaging, nurturing, managing and converting leads into customers. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. Marketing and sales technology.
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Pointclear
JUNE 10, 2016
Without that, and without careful oversight of the marketing and sales process, the bickering goes on and the results fall short. Our latest blog series outlined 7 truths that CEOs need to know to help them help their sales and marketing teams eliminate wasted marketing spend and increase revenue.
Pointclear
OCTOBER 10, 2011
Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue.
Pointclear
OCTOBER 6, 2015
I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. It's about helping sales find and close business in target accounts and about developing valuable customer relationships in those accounts. It's a marketing strategy dictated by the sales go-to-market model.
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