Become a Revenue Architect (and Level Up) With a Revenue Engine Framework
Sales Hacker
SEPTEMBER 18, 2020
Marketing Operations (MOPs) rose up in the wake of rising automation and omnichannel demand generation. Sales Operations (SOPs) entered the fray as technologies allowed sales leaders to bring technologies closer into their orbit and away from centralized IT. To invest in Enablement is to invest in growth. People matter.
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