B2B Lead Generation: The Ultimate Guide
Zoominfo
JULY 25, 2023
Business development managers (BDMs ) or account executives (AEs) act on useful leads from the SDR/BDR team to close the sale through demos, discovery sessions, and follow-up. That means they’re nurturing B2B customers to increase their product use, grow their spending, boost their frequency, retain longer, and make more referrals.
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