No More Cold Calling

MARCH 14, 2013

Marketing guru Graham McGregor shares his biggest sales blunder—not staying in touch with his referral network. A cool marketing guy and prolific writer, he regularly sends me short e-books. Over a two-year period, he referred dozens of his colleagues and was directly responsible for a huge number of advertising sales.

Referrals 288

Referrals Advertising Advertising Networking 288

criteria for success

JULY 12, 2022

Asking for Referrals. Referrals are crucial in sales. So, how do members of your team ask for referrals? 30-second commercials, or 30-second introductions, are similar to asking for referrals. What books, magazines, or blogs do they prospects read? Why should your buyer buy from you? 30-Second Commercials. Former clients.

Cold Calling 105

Cold Calling Decision Maker Referrals Buyer Persona 105

Hubspot Sales

JANUARY 9, 2018

Deadlines and DRIs (Directly Responsible Individuals). Market conditions. For example, HubSpot salespeople might primarily sell marketing software to CMOs and sales software to sales directors. Now that the product is far more robust and you’ve raised the price, mid-market companies are likely a better fit.

Buyer Persona 145

Buyer Persona Referrals How To Commission 145

Sales Hacker

JULY 30, 2018

For 13+ years in marketing, I’ve never seen a B2B company who’d say they don’t have a B2B marketing strategy framework or that their marketing strategy is ineffective. But at the same time 6200+ B2B marketers say that their biggest challenges are generating traffic and leads, and proving the ROI of marketing activities.

Ideal Customer Profile 72

Ideal Customer Profile Top of Funnel B2B Strategy 72

Increase Sales

JANUARY 21, 2016

Social marketing is no different. When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. To be successful using social marketing means every day you must be kicking your efforts toward the goal post.

Social Media 70

Social Media Marketing Ideal Customer Profile Journal 70

Autoklose

MARCH 4, 2024

This dilemma is frequently faced by marketers and salespeople. The most straightforward answer to this question would be to call when you want to get a direct response right away. Weak objectives can be obtaining referrals or feedback from your prospects. Cold calling vs cold emailing? Which sales strategy is better?

Cold Calling 52

Cold Calling Decision Maker Scale VanillaSoft 52

Increase Sales

AUGUST 18, 2011

On a regular basis I receive opportunities to increase sales by amplifying my marketing activities. This past Monday I received another marketing opportunity that said explicitly there would be a “financial and time” commitment. ” Sales Training Coaching Tip: “I do not know” is a viable direct response.

Education 109

Education Direct Response Objections Outbound 109