Top 4 Questions, 2 Words of Advice about Sales CRM
Understanding the Sales Force
FEBRUARY 17, 2014
In this case, the way that IT should support sales is by staying out of the way, like an application engineer in the sales process. Let sales choose the application. They''re not going to use it, review it, coach from it, hold anyone accountable to it, train anyone to use it or customize it. Keep the servers running.
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