B2B is Dead – Long Live B2P
DiscoverOrg Sales
AUGUST 24, 2017
Larger B2C corporations have the major advantage of in-depth market research on shifting trends of consumers, and even small businesses can keep their ear to the ground and forge their own voice all the more to stand out. B2B, on the other hand, is generally dictated by a misguided understanding of prospective customers.
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