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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. He also is encouraged by hearing that “VPs of sales—when they were being interviewed in the Valley—were asking the CEO what his lead generation strategy was. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’

Software 187
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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

Telesales lead generation supports both field and inside sales. Sales and marketing headcounts have increased to generate new customers. The two groups of characteristics speak to a question posed in Lauren’s article, “Why do you need that much money to build a software company?”

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Create a Successful B2B Sales Experience in 16 Steps

LeadFuze

This is easy to understand: there will be a relatively small number of companies interested in your niche software solution compared to the number of consumers interested in the latest affordable electronic gadget. You can use a tool such as Eloqua to set up your customer journey map. Map out your customer journey.

B2B 95