article thumbnail

Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Green Lead's B2B

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. If you don't see the name of your favorite Lead Gen Experts, drop us a comment.

article thumbnail

Marketing Automation is Not Marketing Strategy

Pointclear

Their data shows that companies using automation combined with a reasonable lead management process—inquiry generation, qualification, nurturing and hand off to sales—produced four times the sales volume of companies with automation but with weaker processes. Ruth serves as a director of Edmund Optics, Inc. ,

Marketing 266
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate List of B2B Marketing Tools

Zoominfo

Use Sprout to track social media campaigns, referral traffic, and conversions to measure engagement and lead generation. As you identify qualified leads at an event or trade show, you can use Calendly to seamlessly schedule sales appointments. In fact, 80% of social media B2B leads come from LinkedIn ( source ).

B2B 178
article thumbnail

The Ultimate List of B2B Marketing Tools

Zoominfo

Let’s explore three favorites: Sprout Social Sprout Social is a popular social media management app that cab be used to track social media campaigns, referral traffic, and conversions to measure engagement and lead generation. It handles the management of leads, campaigns, and social media to streamline marketing workflows.

B2B 130