CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
Pointclear
MARCH 6, 2012
In fact, Bain & Company has found companies that focus on delivering a great customer experience see revenue growth orders of magnitude higher than their industry peers who fail to do so. average year-over-year growth in corporate revenue, versus 18.7% This is where CMOs can make a noticeable impact. decline among Laggards.
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