Pointclear

JULY 11, 2011

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Selling subscriptions via a direct sales force.

Outsourcing Services 173

Outsourcing Services Lead Rank Marketing Qualified Lead NetSuite 173

Tenfold

SEPTEMBER 19, 2017

Remember this Sales 101 basic: be where your market is. Traditional sales strategies, such as outbound B2B sales, have become less effective because of this shift. Callback rates are down, dipping to below 1 percent; while only 24 percent of sales emails are opened. Right now, they are online. The numbers are daunting.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

Pointclear

FEBRUARY 27, 2014

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Expectations dashed. So education campaigns are underway.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

DiscoverOrg Sales

SEPTEMBER 13, 2018

Steve Bryerton , DiscoverOrg’s Vice President of Sales, sat down with Maurice Fuller, founder of StaffingTec and the New Vector Group, to share business development strategies technologies that staffing firm leaders can (and should be) leveraging to grow their business and candidate pipelines faster. What are their pain points?

Intent Data 162

Intent Data Strategy Hiring Marketo 162

DiscoverOrg Sales

SEPTEMBER 13, 2018

Steve Bryerton , DiscoverOrg’s Vice President of Sales, sat down with Maurice Fuller, founder of StaffingTec and the New Vector Group, to share business development strategies technologies that staffing firm leaders can (and should be) leveraging to grow their business and candidate pipelines faster. What are their pain points?

Intent Data 120

Intent Data Strategy Hiring Marketo 120