Pointclear

JULY 11, 2011

Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Significant market competition from established packaged and on-demand vendors. Target market challenges. Competitors may have greater name recognition, larger budgets and more offerings.

Outsourcing Services 173

Outsourcing Services Lead Rank Marketing Qualified Lead NetSuite 173

Tenfold

SEPTEMBER 19, 2017

In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. In fact, according to the 2017 Forrester study, 82 percent of B2B buyers say that their top vendor choices offered helpful social media content. Continue Learning.

Social Selling 71

Social Selling Enterprise Enterprise Social Media 71

Pointclear

FEBRUARY 27, 2014

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Expectations dashed. So education campaigns are underway.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Sales Hacker

OCTOBER 7, 2021

A people person with extensive C-Level experience in enterprise software, business development and operations. I exited to pursue other interests after Upland Software acquired the company in 2019. Katie Carty Tierney is an Area Vice President for the Americas at BMC Software. “Always deliver more than expected!

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

DiscoverOrg Sales

SEPTEMBER 13, 2018

Installed technologies or software in use. In fact, in a recent interview with keynote speaker Jill Konrath, Engage.io’s CMO told us that including a video in an email introduction was her favorite way of engaging with new vendors. First, look for information about company events: Upcoming projects. What are their pain points?

Intent Data 162

Intent Data Strategy Hiring Marketo 162

DiscoverOrg Sales

SEPTEMBER 13, 2018

Installed technologies or software in use. In fact, in a recent interview with keynote speaker Jill Konrath, Engage.io’s CMO told us that including a video in an email introduction was her favorite way of engaging with new vendors. First, look for information about company events: Upcoming projects. What are their pain points?

Intent Data 120

Intent Data Strategy Hiring Marketo 120