How To Close Your Next (And EVERY) Call…
MJ Hoffman
MAY 18, 2017
Sleazy sales tactics and aggressive closing techniques don’t work on modern buyers, so reps must embrace a different kind of closing mindset. First, as psychologist Robert Cialdini explains in his best-selling book Influence: The Psychology of Persuasion , people instinctively act in ways consistent with their past behavior.
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