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Product Led Growth: Turning Salespeople into Sherpas

Sales Hacker

They may even offer incentives, like a discount for paying upfront, to make the expansion process more appealing. The salesperson in a PLG company is like a sherpa on Everest. For example, the world of PLG isn’t a great fit with the militaristic, break-down-the-door style of the “Enterprise Sales Is King” mentality.