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What's it take to generate leads that fuel your forecast?

Pointclear

At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. We can do that because the associates on our team have what it takes to have the interactions that generate quality leads. At PointClear, our average associate is 50. years—twice the industry standard.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

The two groups of characteristics speak to a question posed in Lauren’s article, “Why do you need that much money to build a software company?” ” The short answer: intense competition and the requirement for large, ever-expanding direct sales forces to close complex mid-sized and enterprise deals.

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The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 2 of 3)

Pointclear

For example, it would be possible to generate a qualified lead for a $10,000 piece of hardware for a couple hundred dollars. Technical specifications are to the point, the buying process may involve working directly with a single contact in a purchasing group, or the sale may be transacted via an ecommerce application.