every-touchpoint-counts-developing-authenticity-and-setting-expectations 
The Center for Sales Strategy
DECEMBER 5, 2018
I recently attended a session at a conference that centered around incorporating authenticity into account-based marketing, also known as ABM.
Sales Hacker
OCTOBER 7, 2021
The expectation is that we can “do it all.” The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world. It has little to do with the work itself, and more to do with the societal pressure, norms, and bias that exist in 2021.
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