Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing
Cience
NOVEMBER 6, 2019
Equally important, interactions between online and point-of-sale channels have become more salient and important. Numerous retailers have found that shoppers who pick up their online orders in store spend more; Macy’s, for instance, finds that those shoppers spend an additional 25%. Always start with the sales tasks.
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