Sales and Marketing Management

OCTOBER 9, 2019

Incentives and bonuses are just the starting point. One way to support them is through AI-powered sales tools. AI is speeding up the process from lead to close. Compensation: Think beyond cash incentives. Offer incentives on the go and focus on experiences (e.g. travel incentives).

Lead Rank 254

Lead Rank Incentives Incentive Nonprofit 254

Act!

JANUARY 30, 2024

That makes thought leadership content an excellent tool for establishing your authority, credibility, and reputation in your industry. It’s even a good idea to participate in fundraisers and donation drives or contribute to a local nonprofit to position your business as one that cares about the community’s well-being.

Ideal Customer Profile 52

Ideal Customer Profile Closing Lead Rank Lead Scoring 52

Zoominfo

NOVEMBER 3, 2020

Two years ago, ZoomInfo CEO and Founder Henry Schuck and his then-VP of Sales Operations, Chris Hays, came up with the bold idea to challenge the sales team to convert 100 leads into product demos in one day. They do a lot of heavy lifting behind the scenes as well, getting up at 5 a.m. It sounded crazy at first.

Lead Rank 246

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 246

Sales Hacker

OCTOBER 15, 2020

Two years ago, ZoomInfo CEO and Founder Henry Schuck and his then-VP of Sales Operations, Chris Hays, came up with the bold idea to challenge the sales team to convert 100 leads into product demos in one day. They do a lot of heavy lifting behind the scenes as well, getting up at 5 a.m. It sounded crazy at first.

Lead Rank 100

Lead Rank Marketing Qualified Lead Demand Generation Targets Sales Qualified Lead 100