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Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

Pointclear

Kenandy has been founded by Sandy Kurtzig, the former CEO of ASK Group and the creator of ManMan. Another major benefit is that our prospect development services provide thorough market coverage, a requirement that few companies are able to address successfully.

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Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource

Pointclear

If I may be so bold as to paraphrase a line from MasterCard, here is what I have to say about outsourcing in general: “Building your own internal campaigns for lead gen and doing a decent job without losing focus on your core business—fair enough. It was a big win for both groups. We focused on selling more of it.

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Outsourcing Strategic Account Management – What, are you crazy?!

Pointclear

At first glance, the idea of outsourcing strategic account management may seem absurd. ” This stance is understandable, and it’s one we hear frequently prior to engaging with clients to provide outsourced support for their strategic account initiatives. This will result in inefficiencies and lost deals.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Significant market competition from established packaged and on-demand vendors. Competitors may have extensive networks of partner integrators and resellers. Customer needs can shift quickly.

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What's it take to generate leads that fuel your forecast?

Pointclear

At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. A firm like I described in the previous paragraph is not a partner. At PointClear, our average associate is 50. Here’s Scott’s Agile Marketing Manifesto: Many small experiments over a few large bets.

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6 Sales & Marketing Strategy Recommendations for 2012

Pointclear

Bob is the founder of Inflexion-Point Strategy Partners, a UK firm that engages with B2B companies to improve their sales and marketing strategy and drive revenue. Outsource marketing. I’m an avid reader of Bob Apollo’s “Accelerating Revenue Growth” blog. Forget about branding.

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

Pointclear

Outsourcing lead generation. Trish Bertuzzi , President and Chief Strategist, The Bridge Group Laurie Page , Managing Partner, The Bridge Group 10 Inside Sales Predictions for 2011. Jim Dickie , Managing Partner, CSO Insights Dealing with the New Customer Acquisition Challenge. Customer acquisition. Inside sales.