Pointclear
OCTOBER 19, 2017
Just as Miller Lite excels in two conflicting arenas (palatability and how full it makes you feel), outsourced teleprospecting does as well. By outsourcing your lead generation, qualification and nurturing activities you get better results for less cost, and I can prove my claim. Costs Less. On the surface it might make sense.
Pointclear
JUNE 4, 2018
There's another win-win value proposition that applies to outsourced tele-prospecting: “Costs Less. Outsourcing inside sales really does save you money while at the same time providing you the leads and revenue you need to be successful. It was a best of both world’s brand promise, and part of a hugely successful campaign.
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Pointclear
OCTOBER 24, 2011
The comment made me think about our outsourced B2B lead generation services and the way we have successfully partnered with manufacturing, technology and start-up companies to cover their markets, develop their prospects and deliver highly qualified sales opportunities to their field sales teams.
Pointclear
APRIL 6, 2017
Based on my experience over the past almost 30-years it seems that everyone has been burned by outsourced lead generation. Beyond the fact that this is too long, and not well written, it was sent to PointClear, my B2B lead generation services company, that does what they purport to do. Often multiple times.
Pointclear
OCTOBER 20, 2017
Just as the beer pleases two constituencies (those who want their beer to be both full bodied and light), the outsourced approach to lead generation, qualification and nurturing pleases two kinds of marketing and sales leaders. Outsourcing teleprospecting offers two, seemingly conflicting advantages: It costs less, and the results are better.
Pointclear
NOVEMBER 8, 2017
There’s plenty of mediocrity in lead generation—both in-house and outsourced. Failure to execute and coordinate all of the moving parts leads to poor results. (One client has retained PointClear at three different companies because our relationship jelled when I mentioned I had researched his passion for a medical condition he’d survived).
Pointclear
OCTOBER 13, 2011
If I may be so bold as to paraphrase a line from MasterCard, here is what I have to say about outsourcing in general: “Building your own internal campaigns for lead gen and doing a decent job without losing focus on your core business—fair enough. To make a point, I will share a brief story about my all-time favorite client.
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