Pointclear

JANUARY 17, 2012

Are marketing resources or sales reps the right resources to do lead qualification and lead nurturing in the B2B complex sale? But first, let's take a look at some lead generation challenges. Think of lead generation, lead qualification and lead nurturing as progressive steps in a funnel.

Lead Qualification 133

Lead Qualification Lead Nurturing Sales Qualified Lead Leads 133

Jonathan Farrington

JULY 17, 2014

After all, a very high percentage of the articles we read these days are offering us advice on e-mail campaigns, or cold-calling, or lead nurturing, etc. Here, we are developing suspects into qualified prospects. From a Sales Director’s perspective, these are very worrying statistics….

Company 48

Company Ideal Customer Profile Top of Funnel Harvest 48

Jonathan Farrington

JUNE 25, 2012

After all, a very high percentage of the articles we read these days are offering us advice on e-mail campaigns, or cold-calling, or lead nurturing, or …. Here we are developing suspects into qualified prospects. From a Sales Director’s perspective, these are very worrying statistics.

Company 36

Company Ideal Customer Profile Top of Funnel Cold Calling 36