Hubspot Sales

MAY 4, 2020

For B2B buyers, the most important aspects of vendor selection are rep’s knowledge of the buyer’s business (80%) and industry (78%). The use of social selling tools can increase win rates by 5% and deal size by 35%. 75% of sales reps report not receiving any social media training.

Social Selling 121

Social Selling LinkedIn Lead Rank Lead Scoring 121

Cience

NOVEMBER 6, 2019

Online tools are a complement to, not a substitute for, in-person dealer visits, and car buyers are very discriminating in their use of these tools. The most common response I get when I ask managers where they sell is a broad vertical-market answer like “health care” or “financial services.”

Channels 42

Channels Marketing Retail How To 42

Showpad

JUNE 20, 2022

Today’s buyers spend 45% of their time independently researching their options and just 17% meeting with potential vendors. Oh, that’s all vendors, too. DuPont’s sales team focuses mostly on enterprise deals—universities, health care providers, retailers, food service, and national hospitality chains. Not so much.

Account Based Marketing 98

Account Based Marketing Buyer Scale Customer 98