Allbound

JULY 25, 2018

I was speaking with a Chief Revenue Officer of a mid-market, mar-tech, SaaS company who was earning about $15 million in Annual Recurring Revenue (ARR) and surprisingly enough, despite having the word “Revenue” in his title, he was shockingly disinterested in measuring the ROI from his channel team. What’s worse? to 11% on average.

Channels 48

Channels ROI Marketo InsideSales 48

Zoominfo

JULY 2, 2020

For instance, is lead generation a priority? Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Invest in training.

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

JULY 2, 2020

For instance, is lead generation a priority? Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Invest in training.

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Sales and Marketing Management

SEPTEMBER 18, 2019

There’s a lead! The takeaway, says Smith, is that rather than focus on a single silver lead bullet, understand that B2B lead generation is a composite of unquantifiable activities and behaviors that just work. It’s less about getting the initial lead, and more about the opportunity to nurture a relationship.

Lead Rank 166

Lead Rank Lead Scoring Top of Funnel Leads 166

Allbound

SEPTEMBER 12, 2018

They will also provide co-marketing resources, shared training and development resources, and certifications. Marketo focuses their partner program around providing strong sales and marketing support. All but a handful of SaaS partner programs provide some form of sales training, although only half provide hands-on sales support.

Commission 112

Commission Referrals Hubspot Marketo 112

LeadBoxer

DECEMBER 8, 2019

Upselling to current customers is proven to have greater ROI than converting new customers; SaaS companies on average spend just $0.28 Upselling to current customers is proven to have greater ROI than converting new customers; SaaS companies on average spend just $0.28 Marketo Marketo is one of the heavy hitters of the ABM industry.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Sales Hacker

FEBRUARY 6, 2019

So, what is email signature marketing and how can you use your email signature to generate new business ? Essentially, email signature marketing is a way to turn your individual business email into a marketing and lead generation machine. You can track and manage traffic from these messages and see immediate ROI.

Lead Rank 67

Lead Rank Lead Scoring Case Study Hubspot 67