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Is Customer-Centric Selling Dead?

SBI

Customer-centric selling is based on the principle that reps must play a critical role in helping prospects discover and quantify their problems. It also puts emphasis on exactly what to ask prospects in a way that brings value to everyone’s desired agenda, and bottom line. What are reps doing when they aren’t talking with a prospect?

Customer 128
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The Achilles Heel of CRM Adoption (and 2 Ways to Overcome it)

SBI

The 65/35 efficiency factor highlights the fact that reps are already spending far less time talking with prospects than they should be. When reps are entering data into the CRM system, they are not talking with prospects. When they are updating their forecasts, they are not talking with prospects.

CRM 133
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The Pipeline ? Beware The Mixed Message ? Sales eXchange ? 138

The Pipeline

For example, one of the large wireless carriers here in Canada is part of a larger media company, or conglomerate, they own TV outlets and magazines. In this case it will have an impact on my view when it comes to renewing my wireless agreement. Prospecting. 3 R’s of Prospecting Success. B2B Lead Generation Blog.

Pipeline 212