DiscoverOrg Sales

AUGUST 17, 2016

It’s not that trade shows aren’t effective at bringing in revenue – it’s that companies aren’t optimizing for a positive ROI: Problem #1: You Don’t Know Who is Attending. Companies spend thousands of dollars every year on tradeshows, and most leave money on the table. Before a show, organizers will name drop companies who are going.

Trade Show 120

Trade Show ROI Decision Maker Webinar Metrics 120

DiscoverOrg Sales

JANUARY 1, 2018

See How Data Quality Affects ROI in the A/B Test. Other questions in the survey related to spend on content management, email automation solutions, lead generation, and mobile marketing solutions. Not surprisingly, 36% of marketers surveyed indicated that they are likely to spend to address the issue of bad data.

Trends 184

Trends Advertising Advertising Survey 184

DiscoverOrg Sales

FEBRUARY 21, 2018

On-demand Webinar: How to Maximize Your Trade Show ROI. A little luck is necessary to live your best life, but it’s not the best way to achieve the ROI your boss is looking for. As DisoverOrg’s VP of Sales, I lead our popular Trade Show ROI webinar. BLOG] How to Use Sales Intelligence for Event Lead Generation.

Trade Show 174

Trade Show Ideal Customer Profile Prospecting Decision Maker 174

DiscoverOrg Sales

MAY 7, 2019

Lead generation. Bad data is a slippery slope to multiple points of failure: ROI numbers become skewed. That’s bad news for marketing decision-makers who increasingly track marketing-contributed ROI as a primary KPI. 3: Sales intelligence for lead generation. Creating an Ideal Customer Profile.

Ideal Customer Profile 150

Ideal Customer Profile Prospecting Intent Data Trade Show 150

DiscoverOrg Sales

APRIL 23, 2019

Even so, trade-show events are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Trade shows are an expensive way to generate leads, even if you don’t have a booth. Prioritize pre-event outreach.

Trade Show 227

Trade Show Leads Marketing Qualified Lead Lead Generation 227

DiscoverOrg Sales

FEBRUARY 14, 2018

Jake uses DiscoverOrg to generate this list and see who might be in attendance. Watch the webinar: Maximizing Your Trade Show ROI. Maximize your trade show ROI – get our Trade Show Toolkit. Trade shows can be a great way to generate a lot of warm leads in a short period of time. Get a map of the event.

Trade Show 193

Trade Show Prospecting Face-to-face Decision Maker 193

DiscoverOrg Sales

APRIL 10, 2018

COIT developed and executed a robust ABM strategy, including a single Survey-Based Lead Generation play that generated $2.5 In the case of the COIT group, and so many others , an initial investment in great quality data is an investment in serious ROI. DiscoverOrg’s data helped us create our ideal client profile.

Data 46

Data Ideal Customer Profile Cost per Lead Outbound 46