Pointclear

FEBRUARY 27, 2014

Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. Train up your team. And junior staffers need training in strategic marketing thinking. So education campaigns are underway.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Sales and Marketing Management

SEPTEMBER 18, 2019

The mix includes trade shows, direct marketing, social media and other usual suspects. White arms her team with a collection of recognizable tech tools for buyer education efforts, including Salesforce for customer relationship management, Marketo for marketing automation and Outreach for sales engagement automation.

Lead Rank 166

Lead Rank Lead Scoring Top of Funnel Leads 166

Sales Hacker

MARCH 10, 2020

And so I built out an agency partner program with some marketing automation platforms like Pardot and Marketo to get our clients invested in marketing automation. At Tackle, they’ve also done a really good job of building a company wiki with all our sales enablement information and training. So we’re going to go say this.”

Hiring 73

Hiring Demand Generation Agencies Marketing Trade Show 73