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What is Inside Sales (And Why Do You Need It?)

DialSource

Based on these different approaches, these models impact variables such as scheduling, software use, sales environment, etc. These field sales teams tend to travel often, attending trade shows and conferences in order to schmooze prospects over a meal or round of golf. .

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Guest Post: Successful Lead Generation – One Size Does Not Fit All

Jonathan Farrington

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. General Dan McDade Lead Generation PointClear'

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Successful Lead Generation - One Size Does Not Fit All

Pointclear

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. The more successful your prospect development program — the more successful you will be at driving revenue.

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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Expectations dashed. So education campaigns are underway.

Marketing 266
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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

Pointclear

Consider the experience of one software company: Content Marketing: Videos attract 300% more traffic and nurture leads. When someone leaves their website, they’ll be able to display relevant content as the prospect reviews other sites. Increased use of video. Not everyone wants to read a long article. Testing and optimization.