Pointclear

FEBRUARY 12, 2013

When there’s a trade show or national sales meeting, it’s another opportunity for face time. Let them see, even bless what you’re doing. Review stats, theirs and yours. Also, industry stats. Let them know that this marketing thing we do works and that it takes two to make it work. It’s all about talking.

Trade Show 154

Trade Show Demand Generation Targets Demand Generation Webinar Metrics 154

Pointclear

JUNE 30, 2015

Listen to presentations at trade shows. Marketing management must travel with salespeople and listen to a few dozen sales presentations. What are the qualifying questions? Inside sales? Listen in on the phone calls. Listen and take notes. Ask the reps. Listen and take notes. Survey the sales reps. Do the numbers.

Sales Qualified Lead 100

Sales Qualified Lead Telemarketing Trade Show Hiring 100

Pointclear

AUGUST 30, 2016

Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows. As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools.

Lead Gen 113

Lead Gen Telemarketing Sales Qualified Lead Lead Rank 113

Pointclear

JUNE 15, 2012

Research indicates that prospects are completing 70% of the decision making process before they want to talk to a salesperson, but information sources for this self-education still needs to include direct mail pieces, emails and trade show participation. But many are going for cold, hard, qualified leads. Use BANT qualifiers.

Lead Management 113

Lead Management Sales Qualified Lead Lead Rank Lead Scoring 113

Pointclear

AUGUST 5, 2016

I’ve heard more than one sales VP or c-level executive describe marketing as the “arts and crafts” department – the group that does creative and business cards and trade show booths but is acting as a cost center. Talk more about that, how has the perception of marketers changed with a Full Funnel Marketing approach?

Top of Funnel 100

Top of Funnel Funnel Lead Rank Marketing 100

Pointclear

DECEMBER 17, 2013

She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers , and Trade Show and Event Marketing. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Ruth serves as a director of Edmund Optics, Inc. ,

Harte Hanks 232

Harte Hanks Lead Rank B2B Data 232

Pointclear

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows.

Lead Generation 225

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 225

Pointclear

APRIL 30, 2013

He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook.

Lead Rank 248

Lead Rank Lead Scoring Leads Marketing Qualified Lead 248

Green Lead's B2B

NOVEMBER 2, 2010

Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. Members of SLMA and non-members are allowed to vote. Here is the list. If you find someone you want to vote for, click through and place your vote.

Harte Hanks 29

Harte Hanks Lead Management LeadMaster LeadQual 29

Pointclear

NOVEMBER 27, 2017

Especially focus on qualified lead sources such as trade show leads. Look to immediate events that can draw in potential buyers: webinars, local shows that you rejected before, etc. Also, older leads that are 6-12 months old who have not bought can add up to 12-15 leads in every group of 100. More on nurture here.).

Forecasting 124

Forecasting Sales Forecasts Territories Sales Qualified Lead 124

Pointclear

MARCH 13, 2012

” “What have we gotten in return for the $200K spent on that trade show? The bottom line is marketing management must make the decision to measure the ROI for marketing before management inconveniently asks uncomfortable questions such as. “ What did we get for that $100K direct mail program?”

Sales Qualified Lead 140

Sales Qualified Lead ROI Lead Generation Trade Show 140

Pointclear

SEPTEMBER 24, 2015

In person events are fine as giant trade shows with a big booth space. Don’t forget all of the additional channels beyond email, mobile, and social to communicate with your prospects. Direct mail can be strikingly effective here if the perceived value is right.

Account Based Marketing 100

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Lead 100

Pointclear

JUNE 28, 2012

Traditional marketing activity—like marketing collecting and turning over trade show business cards to sales—is gone, and organizations are forced to change their processes and integrate marketing automation tools to deal with the data issue.

Marketing 247

Marketing Outbound Inbound Vendor 247

Pointclear

FEBRUARY 27, 2014

She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers , and Trade Show and Event Marketing. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Ruth serves as a director of Edmund Optics, Inc. ,

Marketing 266

Marketing Strategy Eloqua Marketo 266

Pointclear

JUNE 15, 2016

Sales lead acquisition devices at trade shows and conferences. Data Entry (includes screening for duplicates and competitors). Fulfillment – electronic and mailed, which includes warehousing. Literature Control – creation, reprinting and inventory management.

Lead Management 145

Lead Management Sales Qualified Lead Leads Marketing Qualified Lead 145

Pointclear

JUNE 12, 2018

Trade shows and exhibits are long-term strategies. (No requalification; it isn’t needed.). One Lead Gen Option. If you review your options for creating qualified leads in a predictable manner, you’ll see the options are few. Direct mail is effective and still works, but takes time to gin up the machine, mail and get results.

Forecasting 113

Forecasting Outsourcing Services Sales Qualified Lead Discount 113

Pointclear

APRIL 13, 2012

He adds this is the year connections must happen between the webinar and trade show prospects that marketing is generating and the opportunities that sales actively engages. This perspective is forcing marketing to have more interaction with the sales organization. ” On a single executive leading marketing and sales.

Marketing 169

Marketing Social Media Scale Trade Show 169

Pointclear

MAY 16, 2011

There was a base number of inquires by product coming in from assorted sources such as the web, pay for click, PR, direct mail, trade shows, social media, etc., Each sales territory needed about 25 inquiries a month. Made up the short-fall. for each territory.

Direct Mail 150

Direct Mail Territories Lead Generation Social Media 150

Pointclear

MAY 5, 2015

And the message content can be everything from product information and case studies, to a breakfast event invitation at an upcoming trade show, to a peer-to-peer letter from someone in your company who has a similar kind of job or level as the prospect. Phone, postal letter, and social media add to the mix.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100