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Sales Automation vs. Marketing Automation: What’s the Difference?

SugarCRM

Does marketing automation serve a different purpose than sales automation? While marketing software and sales automation tools exist for different purposes, they’re both geared toward achieving the same goal: winning new customers. Uncover key insights about prospect and customer engagements with your website.

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Introducing Sugar Sell Editions: A New Experience for Sales Automation in the Cloud

SugarCRM

Until recently, SugarCRM offered multiple sales force automation (SFA) solutions, including Sugar Sell, Professional, and Enterprise. Sugar also offered multiple add-on products, making it even harder for customers and prospects to figure out what they need to grow their business. More Benefits for Customers.

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Next-Generation CRM: New Changes in Sugar Sell

SugarCRM

The addition of sentiment analysis empowers sales reps to know each customer and prospect emotional state and intent, driving emphatic engagement. By providing teams with an understanding of intent, sales can be prompted to the next best action (e.g., Get More for Less: Sugar Sell Editions. Closing Thoughts.

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Strategic Forecasting: 5 New Features That Can Make Sugar Sell’s Forecasting Better

SugarCRM

But sometimes, sales teams find it challenging to develop strategic sales projections. Not all sales automation and analytics are created equal; sometimes, sales forecasts are inaccurate or completely amiss. Sales forecasting quality may vary depending on how advanced your tools and systems are.