Leads vs Opportunities: 6 Ways You Can Manage Sales Pipeline in Your CRM
SugarCRM
NOVEMBER 3, 2022
Businesses often have a team of dedicated sales development reps (SDRs) who review MQLs handed over by the marketing team to ensure that the MQL meets the company’s budget, authority, need, and timing (BANT) criteria and is therefore ready to work with a salesperson. MQLs are managed in the Leads module in SugarCRM.
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